Google Analytics
Comprehensive web analytics service for tracking and reporting website traffic, user behavior, and marketing campaign effectiveness.
- Founded
- 2005
- Market position
- leader
Key features
- Website traffic analysis
- User behavior tracking
- Conversion tracking
- Custom reports and dashboards
- Integration with Google Ads
Pricing
GA4 Standard
—
flat rate
- Core event tracking14-month data retentionIntegration with Ads & Firebase
GA4 360 25M events/mo
—
usage based
- 25000000
- Unsampled reportsSLA supportAdvanced integrationsBigQuery SLAs
GA4 360 Premium
—
usage based
- 50M events/dayUnsampled reportsSLA supportAdvanced integrationsBigQuery SLAs
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